| Аннотация | The present article is a continuation of the previously published paper [6] and it reviews the
methodology, conceptual approaches to sociological analysis, modelling, monitoring and management
of human and social potential of neo-industrial development of the Russian Arctic. The successful
implementation of this task and the preparation and adoption of efficient management decisions
require reliable analytical and diagnostic information about the social situation in this macro-region
and opportunities for supplying the planned investment projects with human resources. The aim of the
study is to create a sociological ground that will help obtain necessary sociological information in the
preparation and adoption of administrative decisions of government agencies in the monitoring mode and
regulate social processes in the Arctic region more efficiently. With the help of the methodology of socio-spatial and socio-territorial identification and with the use of social simulation we carry out our own
analysis of the current status and trends of human potential (quantitative and qualitative characteristics
of human resources, their health and level of professional training) and social potential (social ties, trust,
involvement in the regional community). It is a fundamentally new methodological approach and it
has been proposed and implemented for the first time based on the materials of the Arctic region (the
Yamal Peninsula) crucial for Russia. Neither domestic nor foreign sociologists have conducted such
work before. The application of the social simulation methodology in a sociological study of human and
social potential of the Far North, its reproduction and intensification for the purpose of neo-industrial
development and social development in the empirical aspect was implemented by analyzing the statistics,
mass surveys, interviews of target (reference) groups, and expert assessments. In the framework of this
methodology we should particularly note an agent-based approach which along with system dynamics
modeling helps identify the subject and, with some degree of formalization, to represent the subject-tosubject
relations of main participants of the neo-industrial frontier and align them for monitoring and
regulation. The article presents a preliminary design of the model. The model and sociological ground
thus formed contains sociological information about the subjects of a new development of the North
concerning the direct target (forecast) property: characterization of important constituents (components)
of human and social potential of the Arctic frontier, in particular the set of direct and indirect indicators
of the quantity and quality of people who have expressed a desire and intention to live and (or) work in the
Arctic; their educational and professional competences; their physical, mental and social health, etc. In
the general framework of social capital we highlight the indicators of social identity and social trust. The
materials of a sociological research that we put forward allow us to offer the authorities and management reliable analytical and diagnostic information about actual and potential participants of neo-industrial
development of the Yamal frontier. We also outline the following prospective directions of further research
and development: to create an information-analytical system based on BIG DATA and DATA MINING, to map the layout of the information received, the new technologies of dialogue interaction between
representatives of different social groups and institutions involved in the processes of development, etc. |
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