| Наименование статьи | Creating Competitive Strategies of Industrial Enterprises from the Standpoint of Corporate Social Responsibility |
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| Страницы | 138 |
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| Аннотация | The relevance of the research lies in the development and strengthening of the institutions of the
civil society amid globalization of the world economy, which determines the necessity of domestic business
meeting the requirements of international standards and raises the issue of ensuring competitiveness of
industrial enterprises to a qualitatively new level in terms of corporate social responsibility. The purpose
for the research is to assess competitive strategies of companies in fuel and energy complex (hereinafter –
FEC companies) in the framework of the new techno-economic paradigm with the growing importance of
corporate social responsibility. Based on comparative analysis of the traditional theory of competitiveness
of an enterprise and competitiveness in the framework of the concept “Industry 4.0”, it has been revealed
that the global level of competition involves consideration of the company’s activities in the context of its
socio-environmental environment focused on forming long-term competitive advantages. This became
the rationale for creating the authors’ model of the impact 0f corporate social responsibility on company’s
competitiveness, which indicates the influence of corporate social responsibility in five key options,
providing additional opportunities for increasing company competitiveness. The authors present a modified
method of identifying company’s competitive strategies in the aspect of importance of funding corporate
social responsibility. The results of identification strategies of competitive behavior FEC companies have
demonstrated that the integration of corporate social responsibility into company’s strategic management
reinforces the importance of socially responsible business in the process of competition. The use of the
author’s method of identifying competitive strategies helps identify the company’s strengths and weaknesses
and, in contrast to the previously existing methods, consider the opportunities for financing corporate
social responsibility with the purpose of forming competitive advantages for industrial enterprises. The
research results can be used by regional and municipal authorities and business leaders when designing
documents on strategic development, implementing modern concepts of social responsibility; by investors
for assessing investment attractiveness of companies; and by educational institutions at various levels for
implementing academic disciplines in the field of complex socio-economic analysis of enterprise activity. The promising area of further research is the development of a mechanism of providing competitiveness
of enterprises with respect to corporate social responsibility in the framework of a new techno-economic
paradigm. |
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| Ключевые слова | socially responsible activity, corporate social responsibility, competitive behavior strategy, competitive advantages, enterprise competitiveness, investment, non-financial assets |
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| Журнал | Economic and social changes: facts, trends, forecast |
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| Номер выпуска | 6 |
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| Автор(ы) | Романова О. А., Берг Д. Б., Матвеева Я. А. |
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| Файл |  |
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