| Аннотация | October 7, 2024, Minchenko Consulting Communication Group published a report entitled “The dynamics of Vladimir Putin’s image: From a “Warrior” to a “Ruler-Creator”, dedicated to analyzing the activities of the head of state over the past 25 years. The experts identify three images (“Warrior”, “Ruler”, “Creator”), which at different stages of Russian history were typical for the public figure of Vladimir Putin. Moreover, the consistent transformation of these images was determined mainly by two factors – the nature of the challenges facing the country and those facing the President personally, as well as the needs and expectations of the broad strata of Russian society. In the context of the general idea proposed by the specialists of Minchenko Consulting, we express our own point of view on the processes taking place in the country and in the dynamics of Vladimir Putin’s image throughout his presidential terms. We show the key role of the civilizational confrontation between Russia and the West in the transformation of the image of the President as an exponent of public expectations. We pay considerable attention to the analysis of the internal changes taking place in the country, following the results of three years of the special military operation. We present expert assessments characterizing the historical reasons for the special military operation, as well as Russia’s prospects in the emerging multipolar world. The paper also presents data from the current round of the monitoring of managerial decisions adopted by the President and the Government of the Russian Federation; we have been conducting the monitoring for more than two and a half years. Our contribution consists in an in-depth analysis of events and processes taking place in the country, which is presented in a historical context, based on expert assessments from a wide range of specialists in different fields of knowledge (economists, political scientists, sociologists, historians, etc.), as well as on the data of our own sociological surveys conducted in the monitoring mode, current reports in the media, own long-term experience in studying the effectiveness of public administration
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