| Наименование статьи | Corporate Demographic Business Practices: Attitudes of Russian Students as Future Employees |
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| Страницы | 163-179 |
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| Аннотация | The demographic challenges facing the country, especially given their impact on the problem of personnel shortage in the labor market, are creating a demand for the active involvement of business in the implementation of priority national tasks aimed at supporting families and strengthening family values. An institution of corporate citizenship in the demographic sphere is being formed. Enterprises include in the range of social responsibility tasks to support employees fulfilling parental responsibilities and their families. Corporate demographic policy becomes a factor in successful competition for personnel, contributes to the formation of a reputation as a responsible employer. It is relevant and practically significant to study how important corporate demographic practices are for the employees themselves. In terms of forecasting the development of the situation, the opinion of future employees – Russian students – is of particular interest. The article presents an analysis of the ideas of students of Russian universities about corporate demographic practices, about the importance of these practices when choosing an employer. A special perspective and novelty of the study is to identify the relationship between the attitude of students to corporate demographic practices and the expression of their attitudes towards family and parenthood. The author's methodology for collecting and analyzing qualitative sociological data has been developed and tested. The empirical base consisted of materials from 169 essays by senior students of universities in three federal districts of the Russian Federation – Northwestern, Siberian and Ural. The study revealed a low level of awareness among students about the corporate demographic policy of Russian business. At the same time, the demand for corporate demographic practices depends on the attitudes and value orientations of future employees. Students with high levels of family-oriented attitudes demonstrate higher levels of awareness of corporate demographic practices and give higher ratings to the importance of such practices when choosing an employer. The study confirms the importance of targeted work to develop Russian students’ commitment to family values and ideas about the possibility of effectively combining professional and parental trajectories. A conclusion is made about the potential influence of corporate family support practices on the reproductive behavior of future employees, which in turn contributes to the achievement of strategic national goals to overcome demographic challenges
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| Ключевые слова | corporate citizenship, ESG agenda, corporate demographic policy, Russian students, attitudes toward family and parenthood, employer
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| Журнал | Economic and social changes: facts, trends, forecast |
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| Номер выпуска | 2 |
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| Автор(ы) | Mekhova A. A., Vorobeva I. N., Vavilova A. S. |
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