| Аннотация | The article presents the experience of the Institute of Socio-Economic Development of Territories of RAS in conducting sociological research on the territory of the Vologda Oblast and the Northwestern Federal District. It describes the historical aspects of formation of the system for public opinion monitoring and examines its theoretical and methodological foundations. The author of the article analyzes the structure of monitoring indicators and provides a brief interpretation of research findings that reflect social wellbeing and social perception trends. In addition, the paper analyzes people’s attitude toward the activities of federal and regional authorities, trends in social well-being, consumer sentiment and also the complex indicator — the index of public sentiment in the region — developed by ISEDT RAS researchers. The results of sociological studies carried out at ISEDT RAS correlate with the dynamics of the all-Russian public opinion polls conducted by the Institute of Sociology of the Russian Academy of Sciences, the Russian Public Opinion Research Center (VCIOM), Levada-Center, etc. They indicate that Russian society gradually adapts to new conditions of life after the collapse of the USSR. Besides, opinion polls show the most important features of the post-Soviet Russian history at its present stage; they are associated with the intensification of international political relations, the consequences of the “Crimean spring” and the new challenges Russia’s economy is facing now. The article concludes that as global community, of which Russian society is part, is evolving, sociological knowledge begins to play an increasingly important role in administration and national security; this is associated with the greater importance attached to intangible development factors. Therefore, a necessary prerequisite for administration effectiveness in all its stages is to implement the results of sociological research on social transformation trends and factors in the system of managerial decision-making. Twenty-five years of ISEDT RAS experience clearly show that this principle is relevant, it enjoys great demand and brings actual practical results. It indicates that the system of feedback between society and government, a feedback based on sociological research, provides extensive information on social well-being, economic situation, and political attitudes, helps evaluate the effectiveness of government economic and social policy more adequately, address the rights and interests of various population groups in the development and implementation of socially important managerial decisions. |
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